5 Media Myths From A Seasoned Publicist

While media coverage can be a powerful tool for anyone looking for increased visibility, credibility, and authority in their space, earning it can be a challenge.

While I absolutely believe that anyone can garner media for themselves, I also believe that there is an art to pitching media contacts and positioning yourself the right way to those contacts can make all the difference between securing a published article or TV segment, and a pitch that goes nowhere.

When you’re pitching news angles and stories to journalists, some practices will help you earn their trust – and in turn, garner the media coverage you seek.

On the other hand, there are some practices – shall we call them myths? – that will do more harm than good while chasing down those media placements.
 

Here are five media relations myths to keep in mind while pitching the media:

Myth #1: I am amazing and I alone am newsworthy.

This is a pitfall for many. While your expertise is valuable, journalists are inundated with pitches. You need a newsworthy angle to grab their attention. Think: can you tie your story to a current event, offer unique insights, or share groundbreaking research? Get creative and make yourself relevant to the person you are pitching.

Myth #2: When it comes to landing media placements, it is all about who you know.

Connections can help, but strong relationships are built on trust and value. Journalists prioritize newsworthy stories, not just who sent them. Focus on crafting a compelling pitch that resonates with their audience. I earn media for clients all the time by emailing a complete stranger in the media because my pitches are compelling.

Myth #3: If you don’t hear from a pitch you send within a day or two, you can expect to never hear from them.

Follow-up emails are essential! Journalists are busy, and your pitch might get buried in their inbox. A polite follow-up shows your continued interest and can jog their memory. But remember, be persistent, not pesty.

Myth #4: Journalists are superhuman, untouchable, and should be treated as royalty.

Journalists are professionals, not celebrities. Treat them with respect, but remember, they're looking for valuable information to share with their audience and you both can benefit from collaborating on a story together. Focus on providing that value in your pitch and put real effort into making a connection and a dynamic story alongside them.

Myth #5: It’s common to review an article before it is published. 

Traditionally, journalists have editorial control. While you might get a chance to clarify factual details, requesting major changes or edits is uncommon. Trust the journalist's expertise to craft a compelling story.

By letting go of these myths, you can develop a strategic approach to media relations. Remember, it's about building relationships, offering value, and presenting yourself as a credible source with a newsworthy story to tell.